Behind The Spa

Start Using Social Media Effectively
Hi, I'm Alex. I help premium wellbeing and beauty brands capture attention, increase sales and stand out, with digital marketing, content creation, advertising and strategy.
A free, no obligation call, to answer any questions and explain how it works.

The Story of Parsley Spa
From Opening to Fully Booked
In 2025, my partner Rosie and I opened a treatment room which was fully booked within a few months. I became obsessed with brand and marketing during this process, and social media was my main focus. I learnt what to post and how to make sure it produced the results we wanted, and then how to create effective ad campaigns with the content. This created more demand than we could handle, so we had a waiting list of 4-weeks and were able charge more than all of our competitors. And now, I help other businesses do the same - book a free no obligation call if you'd like to find out how it could work for you.
The quality has been lowered so the videos load quickly.
Using social media to build our brand enabled us to...
If you'd like support with your marketing and content creation, I'd love to help. Book a free, no obligation call, for us to discuss how it could work for your business and answer any questions you may have.
Free Report on How Your Competitors Are Using Social Media and What's Working for Them


Content Creation
I offer support for content creation, planning and scheduling. Focused on increasing sales and awareness, with proven strategies and content that tells your brand's story. I'll handle the process from capture to posting, so you don't have to worry about it.
Ads Management
Supercharge your growth by turning high-performing content into ad campaigns. I'll set up the campaigns and account for you, and continually improve them. I'll also ensure you understand what results they're producing, so you're always kept up to date.


Digital Marketing
I can also support your other digital channels & components such as email marketing, website design, and copywriting. Working with you to plan the overall growth strategy for your business, whether that's increasing sales, elevating your brand so you can charge more, or both.
About Me
I started a business called Parsley Spa with my partner in 2025, and during this process I fell in love with marketing and branding.
I spent thousands of hours and thousands of pounds learning how to stand out, create content, and run ads effectively. This started to create more demand than we could possibly handle, and we ended up having a 4-week waiting list.
We had to increase our prices, and reduce the amount of advertising we were doing. Yes, it was indeed a great problem to have!
The business is now thriving without us needing to spend much time marketing it, so I've started helping other businesses do the same. Saving them the thousands of pounds and the many, many hours I spent learning it all.








